Opinionology has never, currently does not, nor will it ever engage in push polling.

Opinionology does perform scientific, research based opinion polls designed to test the impact of certain messages on a sample population. These polls by definition are intended to obtain information, and not to sway public opinion. To that end, these polls focus on a small, randomly selected sample, consist of many questions testing the impact of certain statements, and request demographic information.

Despite their legitimacy of purpose, message-testing polls can occasionally generate vigorous complaint. Legitimate polls sometimes measure opinions on sensitive subjects of public controversy in political campaigns, and may appear in press stories about dubious campaign practices. "Negative or disturbing information about a candidate does not automatically make a survey a push poll," said AAPOR President Nancy Mathiowetz. "Message testing, when campaigns test the effectiveness of possible messages about opponents and even themselves, is very different; and it is a legitimate form of surveying."

For more information please visit AAPOR (aapor.org) or contact us at +1 (801) 373-7735